Posted By: Dhaval Shah
Some People frequently
ask me: “How should I host my videos for SEO purposes? Is it better to use
YouTube, Vimeo or third party hosting?”
My Answer to this
question is invariably terse, along the lines of "it depends on the
style of your content and what you want to achieve with it".Each
situation calls for a nuanced approach, defined by the marketing aims of the
company and the audience base the content will appeal to.
All hosting solutions
have their own set of advantages and disadvantages -
making each suitable for different aspects of SEO and Inbound marketing:
making each suitable for different aspects of SEO and Inbound marketing:
Third party and self hosted:
- Easier to get video rich snippets for your own domain
- Can customized video player
- Can build links back to your domain through embeds
YouTube & Vimeo:
- Gets the content in front of more eyes
- Content will invariably rank well (albeit often not for your domain)
This post will give
information about core of four different approaches I normally recommend to
clients, defining the basics of the appropriate technical implementation and
the types of content required for each approach. At the end of this post,
i have also included a brief summary of some of the most popular paid hosting
solutions (Vimeo Pro, Wistia, Vzaar and Brightcove)– explaining the pros and
cons of each.
Approaches to Video SEO
In my view, there are 3
major functions for video from an SEO perspective:
- Ranking, traffic and conversions
- Brand impressions and notoriety
- Links
In my view, there are 3
major functions for video from an SEO perspective:
These
purposes do sometimes overlap, so i think it’s better viewed as a classic venn:
Approach 1: Video for Ranking, Rich Snippets and Conversions
Approach
2: Video for Links
Approach
3: Video for Brand Impressions & Notoriety
Approach
4: Video for All of the Above
I will describe all approaches
in detail in next posts. Thanks...
Thanks for sharing information about how to make seo friendly video. It would be very helpful for us.
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Thanks for the content. It's really interesting article as me and my co-workers at software development company are thinking to start publishing SEO friendly videos in order to increase traffic on the website.
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