Author: Dhaval Shah
As per our discussion in Second last blog here I am explaining 2nd Propose to make videos:"Get More Links For videos"
Video infographic:
As per our discussion in Second last blog here I am explaining 2nd Propose to make videos:"Get More Links For videos"
Many SEO oftenly link to videos in two different ways –
1st is they either link to the page that the video was on
Or
2nd is they embed the content on their own site/blog.
The technical approach here does not differ significantly from the
approach for getting rankings and conversions, but is more an augmentation of
that implementation - suitable for content which people are likely to share and
embed.
Location
As with all bits of link bait, put the content somewhere visible, with good internal linking structure
Ensure the
content is embedded in a nice large frame on the page (640px by 360px is
normally good) and isn’t tucked away in corner, where it will be ignored by a
passing visitor.
Customise an iframe embed code for users to embed your content
Hosting
Self-host the content or use a third party solution
The approach
here is the same as that for getting results and rich snippets; but it’s even
more imperative that you don’t put the content on YouTube or Vimeo, as embedded and shared videos will then only link
back to the YouTube/Vimeo domain, rather than your own.
Include social share buttons next to the video player
Embedding
Embed the content in HTML5 and JavaScript or Flash, but not an iframe
Allow the video to be embedded anywhere
Create a CNAME for your video files
If you are self hosting, you will probably have already done
this - but some third party hosting solutions allow you to white label their
products and create a CNAME alias - which can be used to make sure all links to
a video file in an embed code reference a branded subdomain. This way you can
ensure any embedded content links back to you twice; once to reference the
video file and once with an attribution link to a page which you can specify.
Content Type
To be link worthy, video content doesn't necessarily have to
be exciting or flashy. People will link to and embed useful resources as much
as they will cute cat videos. If you have a particularly tight budget - build
some software tutorials
Below are
some examples of content styles which work well for this "video as
linkbait" approach:
Video infographic:
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