How to make Videos for Brand Impressions & Notoriety:SEO Tips

Posted By: Dhaval Shah

We continue the discussion of making SEO friendly videos...

In this post I am string to demonstrate 3^rd Approach: Video for Brand Impressions & Notoriety

If your main goal with video is getting your company and services in front of as wide an audience as possible, or make a video "go viral" - this is the approach you should be taking.

Embedding

Embed the YouTube version of the video on your site

Since Google own YouTube, they are pretty good about knowing when and where something is embedded - so there is no problem in using an iframe to embed the videos.

Hosting

Host the content with YouTube and Vimeo

Upload it to YouTube, Vimeo, Daily Motion and submit to any other video sharing sites you can find. Jacob Klein included a nice list of sharing sites in a recent post

Ensure you optimise both your YouTube channel and video correctly. Check out this guide for a detailed explanation of how this should be done.

Get the "As Seen On" attribution for the video

 

YouTube provide "As Seen On" links for some videos, which link to a curated page listing all of the YouTube videos embedded on a specific site or blog. These pages pull in text from the pages themselves, so can be a great way of generating brand impressions and referring traffic. 
To get the "As Seen On" attribution for your videos, ensure the video is embedded on an accessible page with rich supporting text and images. Then make sure that you're getting a lot of views of the video on your site.

Video Sitemap

Even for YouTube videos, you should be submitting a video XML sitemap. Although Google have access to all of the metadata for YouTube videos - a sitemap allows you to provide additional information - such as defining the uploader and specifying a meta description for the content. 

Content Type

If you want your content to succeed on YouTube (and any video sharing sites), then it needs to be extremely engaging. YouTube audiences are fickle and if you spend the first 10 seconds of their time on showing a branded sting, you will lose half of them.

In order to mitigate against a high bounce rate, you need to achieve emotional engagement quickly. This need is much more pressing than with a text based web page, since the way we engage with video differs dramatically from the way we interpret text. In an attempt to explain this simply, i have put my rudimentary photoshop skills to use and created a couple of informational graphics (“infographics”?)

Cognitive Engagement with Form

 

Consider that most people who view your videos through YouTube or video sharing sites  are unlikely to have prior knowledge of your brand or marketing efforts. This means that you need to consistently work for their attention  - ensuring each creation is interesting or entertaining in it's own right.

 

Don't put overly commercial content or product videos on Youtube

People rarely go to YouTube to find commercial content and as such, the high bounce rate a video may receive will potentially hinder it’s ability to rank in Google SERPs as well as YouTube - preventing you from getting significant views and brand impressions. Unless you have an exceptionally creative and fun product video (think Old Spice guy), YouTube should only be used to share creative or educationally informative pieces.
Examples of this done successfully:

This April fools offering from Lynx is excellent because it succeeds in driving a context for social engagement from the audience: Is this a joke? Is this genuinely something that has been created? If so, how could it work? could something like this exist in the future?
But you don't necessarily need high production value to create interesting content, as demonstrated by this simple but fun recording from Oddbins.

Everyone should be undertaking this "Video for Notoriety" approach in some measure. YouTube is the world’s second biggest search engine and if you don’t have a presence on there, you’re missing a huge trick.

how to get more links for videos:SEO tips For Videos Continues

Author: Dhaval Shah

As per our discussion in Second last blog here I am explaining 2nd Propose to make videos:"Get More Links For videos"

Many SEO oftenly link to videos in two different ways –

1^st is they either link to the page that the video was on

Or

2^nd is they embed the content on their own site/blog.

The technical approach here does not differ significantly from the approach for getting rankings and conversions, but is more an augmentation of that implementation - suitable for content which people are likely to share and embed.

Location 

As with all bits of link bait, put the content somewhere visible, with good internal linking structure

Ensure the content is embedded in a nice large frame on the page (640px by 360px is normally good) and isn’t tucked away in corner, where it will be ignored by a passing visitor.

Customise an iframe embed code for users to embed your content

Hosting

Self-host the content or use a third party solution

The approach here is the same as that for getting results and rich snippets; but it’s even more imperative that you don’t put the content on YouTube or Vimeo, as embedded and shared videos will then only link back to the YouTube/Vimeo domain, rather than your own.

Include social share buttons next to the video player

Embedding

Embed the content in HTML5 and JavaScript or Flash, but not an iframe

Allow the video to be embedded anywhere

 

Create a CNAME  for your video files

If you are self hosting, you will probably have already done this - but some third party hosting solutions allow you to white label their products and create a CNAME alias - which can be used to make sure all links to a video file in an embed code reference a branded subdomain. This way you can ensure any embedded content links back to you twice; once to reference the video file and once with an attribution link to a page which you can specify.

 

Content Type

To be link worthy, video content doesn't necessarily have to be exciting or flashy. People will link to and embed useful resources as much as they will cute cat videos. If you have a particularly tight budget - build some software tutorials

Below are some examples of content styles which work well for this "video as linkbait" approach:

Video infographic:

Crowd sourced fan film:

 

 

Video Sitemap

Create and submit a video sitemap per the ranking, rich snippets and conversion model

SEO tips For Video Continues:Video for Ranking Approach

Posted By: Dhaval Shah

As per our discussion in last blog here I am explaining 1st Propose to make videos:

Approch1: Video for Ranking, Rich Snippets and Conversions

Many SEOs want to increase ranking and click through rate with rich snippets in the organic SERPs, while improving conversions with a beautifully designed video that shows off their product in it’s best light.

Location

Include the videos on a page targeting a term likely to receive a video rich snippet 

Anything with shopping results, local results or a high proportion of PPC will invariably be off-limits; but there will be high volume search queries around any niche, that return video results. Amongst others, any terms including the following keywords invariably return these rich snippets:

how to

demonstration

explanation

tutorial

review

test

what is

video

Ensure your videos are being built into a page where there are a variety of other media types: Include only one video per page

Just make sure to keep the bitrates low when exporting your videos to avoid huge bandwidth costs if you are self hosting; using either your own servers, or a cloud solution such as Amazon S3 is fine.

I generally recommend that If you want to rank with a rich snippet and improve your domain's overall ranking - you do not put your videos on YouTube. While YouTube videos occasionally provide rich snippets for the domains they are embedded on in the organic SERPs, frequently the YouTube domain will rank instead and it’s currently not as sure-fire a way to achieve a rich snippet as securely hosting the content, submitting a video XML sitemap and implementing schema mark-up. A free Vimeo account is best avoided for the same reasons.

Embedding

Ensure the content cannot be embedded outside of your own domain

Embed the content with HTML5 and JavaScript or Flash, but not an iframe

Video Sitemap

Submit a video XML sitemap to Google Webmaster tools.

 

Content Type

Length

Google seem to be relatively agnostic about the length of a video with regard to ranking - though it’s rare to see < 30 second videos generating rich snippets. If you’re aiming to convert consumer purchases off the back of your video, keeping it as short and to the point as possible is preferable.

Style

 

If you’re building commercially focused content, then it’s important to remember that product videos are not ads. If a user has visited your site, then they already have partial buy in - so you do not need to hard sell them the virtues of a product or service, meaning the videos should be broadly informative in nature. Imagine that someone has walked into your physical store and you now have the job of selling this product to them.